Short video industry In the first half of 2019, the monthly active users reached 821 million, a year-on-year increase of 32%, and the monthly average usage time exceeded 22 hours, an increase of 8.6% year-on-year. Relevant data shows that short video KOL marketing has become the most recognized social marketing method by advertisers in 2019. 2. In terms of business value Here are two sets of data: 52% of users will refer to KOL planting stickers before purchasing, and 33% of users will consume after seeing KOL planting stickers. It can be found Bulk SMS Service that with the advantages of high-quality content, fan influence, and professional ability in subdivision fields, KOL has become a key factor affecting consumers' minds. This also directly reflects the increase in intentional orders created for short video KOLs in the past year. (The data comes from the microbroadcast trading platform) 3. Delivery preference Advertisers in the popular industries of beauty cosmetics, 3C digital, and food and beverages prefer social media placement, and they focus on Shuangwei platforms. The value of Douyin and Xiaohongshu platforms is gradually revealed. At the same time, the marketing value of short video KOLs is constantly shifting to vertical fields, covering deeper and wider circles of users. To a certain extent, vertical KOLs have established their own traffic enclosures. Judging from the amount of orders received, the head KOL is about twice as large as the middle waist.